As a Senior Product Owner at .com in Digital you are responsible for the quality and strategic impact of Size and Fit across our digital touchpoints. Together with your agile team you work on continuously improving and evolving the product in order to optimize the value for the consumer with a broad set of opportunities to be explored.
Size & Fit is the main driver of our returns and an important consumer problem for .com. Adidas has identified this topic as a strategic driver and hence launched a Size & Fit program across Digital, Brand & GOPS organization to address the problem end-to-end.
Partnering with IT and markets to define a robust product backlog, managing capability expansion increments and leading the team towards new functionalities & best practice definitions are a few examples of the activities that will be expected from this role.
Additionally, you will be cooperating with a broad set of stakeholders from the entire organization (pattern creation, product testing, marketing, master data, …) including Markets and other digital areas to drive consumer engagement and satisfaction, as well as incremental revenues by delivering digital experiences.
Product Strategy & Delivery:
Adidas has its roots in Germany but we are a truly global company. Around the world we employ over 59,000 people. Employees from about 100 nations are working at our global HQ in Herzogenaurach, Germany – the ‘World of Sports’. In 2019 we produced over 1.1 billion sports and sports lifestyle products with independent manufacturing partners worldwide and generated sales of € 23.640 billion. These numbers alone can easily suggest that adidas is quite a large and also multifaceted organization. True. But we keep things simple, lean and fast. And we will use this approach now to give an overview of what our company is all about.
This is where we come from, everything we do is rooted in sport. And sport plays an increasingly important role in more and more people’s lives, on and off the field of play. Sport is central to every culture and society and is core to an individual’s health and happiness. Therefore, we believe that, through sport, we have the power to change lives. This core belief guides the way we run our company, how we work with our partners, how we create our products, and how we engage with our consumers.
Athletes will not settle for average. And neither do we. We have a clear mission: To be the best sports company in the world. Every day, we come to work to create and sell the best sports and fitness products in the world, and to offer the best service and consumer experience – and to do it all in a sustainable way. To successfully do that, we focus entirely on our authentic sports brands as they connect and engage with our consumers.